Sergey Lucktinov The End of Position as a Metric Let’s start with the uncomfortable truth – Ranking, as we’ve measured it for twenty years, is gone. In the era of AI Overviews, Google no longer presents results as a vertical hierarchy of blue links. It generates a semantic consensus – an interpretation of what multiple sources collectively … Read more
The Quiet Collapse of Traditional SEO The biggest shift in the history of search is happening in plain sight – but most of the industry is still talking about backlinks, blog calendars, and “keyword intent.” What used to be a predictable, rules-based system of crawling, indexing, and ranking has become a probabilistic, interpretation-driven network where … Read more
The Age of AI Crawlers Has Quietly Begun For two decades, SEO revolved around bots that fetch HTML. They crawled, indexed, and ranked based largely on keywords, links, and metadata. That era is ending. Today, the “bots” that shape your visibility are hybrid systems – part crawler, part interpreter. Google’s Search Generative Experience (SGE), Bing’s … Read more
